Customer service software giant, Genesys, had an urgant request — an NFL media buy, including Monday Night Football, no new spot to fill the slot and a short turnaround. The brief was for a change in messaging with a comedic football theme.
As creative director, I led a team which developed, pitched and sold a concept for a 30 second broadcast spot within 72 hours. As a commercial director, I put together a production, cast, shot and delivered the final work in just over a week.