Over four years in the making, the feature documentary Vidal Sassoon The Movie, tells the rags to riches story of the man who changed the world with a pair of scissors. After its world premier at the Tribeca Film Festival, the film was theatrically released in in the US and territories worldwide and was broadcast on Showtime, BBC Netflix, Amazon and international networks.
Writer, Editor and Director
"Directed with passion and wit" - Vogue Italia
"Incisive" - New York Times
"Banging" - Time Out NY
Tribeca Film Festival Official Slection
Winner "Best Editing" Los Angeles New Wave Film Festival
AVON MAKES IT BEAUTIFUL
Campaign featuring profiles of three women and how the realities of their lives influence their personal style.
Casting was done online and I developed story outlines for each film by pre-interviewing the subjects over the phone. Our goal was to document a day in the life of each woman and to depict their own approach to beauty and style each day.
The concept for this social campaign was to cast real people and document small, authentic moments with their friends and loved ones. Rather than stage elaborate scenes, we created a comfortable environment for the talent where they could be themselves and we could capture these authentic moments. Through an extensive casting process we found a diverse group of people who could be natural and spontaneous on camera.
A campaign bringing Bernie the Shark, the big fish with the big lemon in his mouth seen on the Brisk can, to life which unleashed him and his attitude on South by Southwest. We followed Bernie as he walked the streets, ran a brand activation and crashed a show.
OUR FOOD. YOUR QUESTIONS.
I directed six episodes of this online series, hosted by Grant Imahara of Mythbusters, which explored the stories behind some of McDoanld's iconic menu items. We cast consumers who had posted questions or negative comments about McDoanld's and documented their journies through manufacturing facilities with Grant, where they learned how McRib, McNuggets, eggs, fries and burgers were sourced, made and delivered.
The series had a high earned media impact was featured on CBS Morning, the Today Show and This Week With John Oliver.
Short documentary piece featuring synchronized swim club the Brooklyn Peaches and their thoughts on climate change. Produced as part of a social awareness campaign by Purpose. Featured on MSNBC.
Writer, DP, Editor and Director
Dollar Shave Club launched its service with a viral video that became an instant classic. Built on the casting of a comedy chameleon as a leading man, this multi-platfom social campaign extended the established sense of humor and aesthetic of the Dollar Shave Club through a series of theatrical skits depicting the perils of dull blades.
A follow up to GE's successful 2015 Droneweek campaign, we deepened the story telling, upped the number of drones and went to Rio for five days of live broadcasting from the site of the Olympics. We produced short films illustrating GE's role with the Olympics and also five live broadcasts, featuring drones, from various Olympic sites. We used the drones as a story telling tool for showcasing GE's smart light, power and healthcare technologies.
BY SUNNY OZELL
Music video for the debut single by this new artist. I wanted to depict the song's story of a relationship's end through the tales of three couples, all shot in single take tracking shots and connected by video screens, to show the universality of the experience. Starring Ms. Ozell and cast featuring Dolly Wells (Blunt Talk, Dot and Em) and Momofuku chef David Chang.
Editor, Writer and Director
From a short documentary I made and cut into this PSA for SU2C. The story of a brave young woman's approach to her decease as told through her hair style.
DP, Editor and Director
Half hour documentary about the intersection of music and style commissioned by Garnier for Vice's music channel Noisey. Featuring Mick Rock, Chairlift, YACHT, Chelsea Wolfe, IO Echo, Sleigh Bells, Doldrums, Mark Seliger and Suzy Ronson.
Premiered at SXSW
Writter, DP and Director
An over the top and mostly untrue step by step guide to making a chocolate cookbook. The Mast Brothers wanted to poke fun at their image as artisanal chocolate makers and invited some of their friends and fans along. Starring Rick and Michael Mast, Reggie Watts, Adrien Grenier, chefs Frank Castronovo, Daniel Humn and Thomas Keller.
Writer, Editor, DP, Producer, Director
Spot cut from my documentary short "Wonderland" about a Yale philosophy, with a focus on beauty, with her own line of lace accessories inspired by Lewis Carroll's famed heroine, Alice.
Writer, Editor, DP, Director
CHEFS IN RESIDENCE
Short mockumentary and spots promoting the role of celebrity chefs in the redesign of Food & Wine magazine. Playing off their involvement in the magazine's Chef's in Residence feature, the campaign played on the idea of chefs living and working at the publication. Featuring chefs Mario Batali, David Chang, Eric Ripert, Grant Achatz and Hugh Acheson.
Music video for the debut single from the Majorleans' sophomore album. From a story by lead singer, songwriter Nicky Francis. A red Porsche and a New York summer all nighter.
Editor, DP, Director
A GREAT BEGINING
Short documentary film, and three spots, celebrating the centennial of this ground breaking California cancer hospital by sharing stories of their success.
Editor, DP, Director
Inspired by a conversation I had with a charming, generous NY cab driver, Nasir. Starring him.
Writer, Editor, DP, Director